Association authorities

In accordance with Article 18 paragraph 1 of the Statute of the Polish Direct Selling Association (PSSB), the Association’s authorities are:

  • General Assembly of Members
  • Auditing Committee
  • Board of Directors

Composition of the Board of Directors for 2021-2022
(elected by the General of Assembly of Members in 2020)

Michał Guzowski

Chairman of the Board of Directors (Juice Plus+)

Regional Director for Eastern Europe. Manager with over 25 years of experience in business and management of global companies. Graduate of the SGH Warsaw School of Economics. After graduation, he gained experience in finance and banking. Since 2001, he has been involved in the direct selling industry, where he has worked in managerial positions at the Polish and European level.

From 2017 to 2019, he was responsible for the Polish market at Juice Plus+. He took over as the Regional Director for Eastern Europe in early 2020.

Konrad Szałkiewicz

Deputy Chairman of the Board of Directors (Herbalife Nutrition)

Manager, leader, business practitioner with over 20 years of experience in the areas of management, sales, communication and personal development.

Since 2011, as General Manager, he has been successfully responsible for strengthening Herbalife Nutrition’s position in Poland, the Czech Republic and Slovakia, doubling sales results over the time.

In the years 2008-2011 he held the position of Sales Director at Oriflame Polska, where he achieved a significant increase in sales and a record number of consultants cooperating with the company. Earlier, he held various positions in the Avon Cosmetics Sales Department, being responsible, among others, for changing the organizational and commission model of sales structures. Before developing his career in the direct selling industry, he took his first steps at Masterfoods/Mars Polska, where he gained experience in the areas of sales, management and training for eight years.

In the years 2018-2020 he held the position of Chairman of the PSSB Board of Directors. As the Deputy Chairman of the PSSB Board he actively supports the development of the industry and its standards to be met by companies operating on the Polish market. Particular emphasis is placed on further strengthening the positive, modern and safe image of direct sales in Poland as a walk of life for almost a million Poles, while counteracting the unethical practices of non-affiliated companies that spoil this image.

Agnieszka Isa

Member of the Board of Directors (Avon)

General Manager of AVON Cosmetics Poland. She has over 23 years of professional experience and has been with Avon for 19 years. She started her career in the Polish branch. She has worked in a variety of marketing roles, gaining experience in both sales development and brand value building. Since 2009, she has traveled all over the world, building competencies at an international level.

She has held several key leadership positions, including the Marketing Director in Johannesburg, South Africa, the Executive Director of Marketing for Western Europe (based in Madrid, Spain), and the Executive Director of Marketing in Istanbul for Turkey, North Africa, and the Middle East. Most recently, she has worked in the Asia-Pacific region where she served on the Avon Boards in Shanghai, China, and Manila, Philippines. She was responsible for growing the market share, building new teams and processes in the cluster from scratch, leading the marketing and digitization departments, and modernizing the product portfolio and the customer value proposition.

Ewa Kudlińska-Pyrz

Member of the Board of Directors (Mary Kay)

In 2003 she introduced the company to Poland and has since built its entire structure on the market as its Managing Director. Since 2004 she has also been managing Mary Kay operations in Lithuania, Latvia and Estonia. Chairwoman of the PSSB Board of Directors in 2012-2018 (three terms).

A graduate of the Warsaw University of Technology, throughout her professional life associated with prestigious cosmetics brands.

Tomasz Muras

Mirosław Luboń

Excutive Director of the Association

Janusz Potoczny lives and works in Poland, combining the role of a husband, father, and owner of a Yorkshire terrier. He graduated from Poznan Technical University with an MS degree in IT. Then, he completed postgraduate studies in Controlling at the WSB University (Higher School of Banking) in Wroclaw, where he supplemented his knowledge in the area of processes taking place in enterprises and in the economic environment of business entities. He also obtained a Master of Business Administration degree from Franklin University, Columbus, Ohio, the USA. Janusz has been associated with the direct sales industry since the beginning of his professional career and has gained much experience in Marketing and IT, but recently he has focused on Customer and Advisors Care. He was PM of many projects related to the development of direct sales. He is a long-time member of the Polish Direct Selling Association (PSSB) and belonged to the PSSB Management Board of Directors. Janusz supports the idea of sustainable development and the improvement of health and quality of humane life.

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