The Association (PSSB) has been operating since 1994 and groups the largest direct sales companies.
It groups several dozen companies with a total market share exceeding 65 percent.
The mission of the Association is to promote direct sales, to set up honest market standards and take actions for the development of this form of business activity, integration of the environment related to direct sales, as well as to present in external contacts the positions of the members of the Association on matters relevant to the direct sales sector.
The Association is funded and operates only through membership fees. The amount is determined annually by the General Assembly of PSSB Members when adopting an action plan and budget for the following year.